Big Issue Questions

1. How do the covers of Lego and Romesh support the statement that The Big Issue is 'hybrid and unpredictable' ?

The Big Issue is 'hybrid and unpredictable' in the Lego cover it is uncluttered and focuses the readers attention on the cover lines, whereas the Romesh cover is cluttered ,in a cartoon and informal style despite it being a formal topic about money ,reinforcing The Big issue being unpredictable. The masthead also migrates across the page, varying from edition to edition, the Lego and Romesh cover supports this by migrating the masthead from top left on the lego one to centred on the Romesh cover. This shows The Big Issue doesn't have a house style and has an upper-hand on other magazines as it can be openly hybrid and unpredictable, which is unusual as many magazines have house styles to make them recognisable on retail shelves. Although similarities in the highly saturated colour themes can be seen the actual colour used in these themes are different, for example in the Lego cover it is pink and yellow whereas the Romesh cover is blue and green.

2. The Big Issue frequently makes use of intertextuality on its front covers. What is intertextuality and what evidence of this is contained within the Lego and Romesh covers?

Intertextuality , the relationship between media texts, is frequently used on The Big Issue's front covers. This is seen in both the Romesh and Lego cover, in the Romesh cover it is used with the main image of Romesh as many people know he is a comedian, the comic style around his face also shows a relationship with a cartoon.. The Lego cover shows a relationship between the Lego character and the Lego movie, and the smartphone with todays current culture of how we use phones too much.

3. The Big Issue is a magazine with a 'social conscience' which aims to help not only those who sell it but those who buy it. What evidence is there of their ideology on the Lego and Romesh covers?

The Big Issue reflects their ideology on their covers of their magazines, we can see this on the Lego cover and the Romesh cover as their slogan reads 'a hand up not a handout' ,featured on every issue. On the Romesh cover its cover lines are about how to improve your finance, this would help a reader and reflects their ideology of also helping those buy it as well as those who sell it. The Lego cover will also hep its readers as the cover line reads 'how to embrace secret time and build an awesome creative future' showing again their ideologies reflecting in this cover by helping their readers 'build an awesome creative future'.

4. Magazines commonly reflect celebrity culture. What is celebrity culture and to what extent do the Lego and Romesh covers suggest that this is relevant to The Big Issue?

Celebrity culture is a culture based around people wanting to find out about celebrities personal lives, often through magazines. The Big Issue still manages to include celebrity culture in many of their magazines but often only use celebrities they believe have the same ideologies as the magazine. The Romesh cover suggests a bit of celebrity culture will be included in this issue as they will interview him. However, just by him being on the cover we infer he is a celebrity with a social conscience and high morals. However the Lego cover doesn't show celebrity culture and shows that the Big Issue doesn't rely on celebrity culture to make their audience interested in buying it.



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