Roland Barthes - Semiotics
  Roland Barthes - Semiotics    Semiotics is  the study of signs and symbols and their use or interpretation.  A sign refers to something that  conveys  meaning , any image, word or sound e.g. when we see a  traffic  light go red we know it means  stop ,without it actually saying stop.  A sign is made up of the signifier and the signified; the signifier is the 'thing' you are reading (e.g. red traffic light) , the signified is the meaning of the  signifier (e.g. red traffic light means stop).  Denotation is the literal meaning of the sign (identifying/describing the sign) and c onnotation is the metal association we think of with the sign.  Barthes identified that there were five codes of semiotics:  Hermeneutic code is if the text is mysterious/unexplained, making the reader question it, p roairetic code is when text builds suspense ,through anticipation of an action, s emantic code refer to a sign that has...