Roland Barthes - Semiotics
Roland Barthes - Semiotics Semiotics is the study of signs and symbols and their use or interpretation. A sign refers to something that conveys meaning , any image, word or sound e.g. when we see a traffic light go red we know it means stop ,without it actually saying stop. A sign is made up of the signifier and the signified; the signifier is the 'thing' you are reading (e.g. red traffic light) , the signified is the meaning of the signifier (e.g. red traffic light means stop). Denotation is the literal meaning of the sign (identifying/describing the sign) and c onnotation is the metal association we think of with the sign. Barthes identified that there were five codes of semiotics: Hermeneutic code is if the text is mysterious/unexplained, making the reader question it, p roairetic code is when text builds suspense ,through anticipation of an action, s emantic code refer to a sign that has...